Georgia: Support to Sustainable Value Chains through the Development of Geographical Indications in the Dairy SectorGeorgia: Support to Sustainable Value Chains through the Development of Geographical Indications in the Dairy Sector

Georgia: Support to Sustainable Value Chains through the Development of Geographical Indications in the Dairy Sector
Geographical Indications (GIs) are names and any indicator used on products that have a specific geographical origin and possess qualities or a reputation that are linked to that origin, as a result of local traditional methods or the natural resources involved in their production. GIs represent a marketing tool for economic actors who wish to protect such an intellectual property right and differentiate their product on the market. Indeed the development of a GI stratgey, with a relevant marketing strategy, can help strengthen the dairy value chain through improved backward linkages, upgrade of quality and safety standards and increased consumers’ confidence in quality labels through the establishment of reliable control and certification systems, but also by adding value to selected products. 

With a lot of traditional agrifood products with quality features and unique characteristics that can be clearly linked to their geographical origin, Georgia has an important potential for the development of GIs. This is particularly true in the country’s wine and dairy sectors. However, so far only fifteen dairy products were registered as GIs in Georgia, according to the national law on GIs (Law on Appellations of Origin and Geographical Indications of Goods).  In addition, such GIs are not being used as a marketing tool and have not generated significant economic benefits in terms of (premium) prices, value chain efficiency and market access. The main reason for this is the absence of an effective guarantee and quality control system on GIs in the country and lack of awareness on quality labels amongst producers and consumers.

In order to help Georgia improve and further implement the existing national GI institutional framework, as well as explore the potential benefits offered by a well-developed GI system, in 2017 FAO and EBRD launched a project on “Supporting sustainable value chains through the development of geographical indications in the dairy sector”. Over three years’ time, the project will: i) work with Georgia’s national authorities in improving the GI institutional framework, including the way GIs are evaluated, registered and protected through an efficient certification and control system; ii) support the development of sustainable GI value chains through the improved specification of two pilots (Sulguni and Tushuri guda cheeses); iii) improve backward linkages between selected agribusiness and dairy farmers in order to ensure an efficient level of coordination for quality (fresh milk), reliability of supplies and fair practices; and iv) raise awareness amongst public and private stakeholders on the advantages and methods of GI schemes.

Groups of producers, EBRD existing clients in dairy sector and the public authorities and private sector involved in GI institutional system will be the main beneficiaries of the project.
Related information from 2018
document title
a) Tushetian Guda and Sulguni pilots/Producer Workshops and coaching on GI associations and their work plan Report, 13-14 February 2018 download
b) Sensory and laboratory assessment results report- Feb 2018 download
c) Workshop report (Tusheti and Sulguni pilots)- May 2018 download
f) Summary Report from Terra Madre and Salone del Gusto, September 2018 download
Related information from 2017
document title
a) Report on the Workshop on legal and institutional aspects of Geographical Indications (GI) in Georgia, 9 February, 2017 download
b) Review of the legal and institutional framework related to GIs and the dairy sector in Georgia, February 2017 download
c) Results Report of Knowledge exchange in France and Switzerland., June 2018 download
d) Conference “Branding Quality Products from Georgia and its Regions: the Importance of Geographical Indications”, 4 July 2017 download
f) Report on the assessment of Tenili cheese production- Aug-Sept 2017 download
g) Summary Report: Participation of Georgian delegation to CHEESE! FEST 2017 in Bra, Italy, 15-18 September 2017 download
h) National Authorities Workshop Report, Tbilisi, 31 October- 1 November 2017 download
i) Tusheti and Sulguni pilots/National producers Workshop Report, 2 and 6 November 2017 download
j) Tushetian Guda and Sulguni Pilots/Producer Workshops Report, 12-13 December 2017 download
Useful resources and websites
document title
Public Authorities Discuss Legal Aspects of Geographical Indications, February 2017 view
Raising the profile of traditional Georgian dairy products, July 2017 view
Photo gallery
document title
Bra, Italy view
GI Conference view

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EastAgri is supported by FAO, EBRD, and The World Bank