Through the project “Improving Food Quality and Safety Standards in Serbia's Meat Sector”, FAO and the EBRD are providing support to Serbia’s meat sector to support the development of a more efficient and inclusive meat value chain in the country as well as support the launch of a national quality label to differentiate and market high quality meat products.
Flexibility to preserve tradition
The project has facilitated public-private dialogue on food quality standards, safety and hygiene raising awareness and building capacity through trainings, workshops and production of technical papers and has supported the development of national flexibility measures and derogations for traditional and small meat producers. Flexibility measures and derogations are in fact important for adapting the requirements for certain meat products and in particular to enable the continued use of traditional methods of production, processing and distribution of food, to preserve or accommodate the needs of food businesses situated in regions that are subject to geographical constraints, and to small food businesses, for which national measures shall apply only to the construction, layout and equipment of the establishments.
The Srpski Kvalitet label
After evaluations of local consumer expectations through consumer surveys, it was assessed that a public Serbian quality label for high quality products would be more trusted than a solely private one. To meet these expectations, the project has supported the creation of a public national voluntary quality label, “Srpski Kvalitet”. Before a quality label could be created, a related legislation had to be formulated. FAO, the EBRD, the Ministry of Agriculture and Environmental Protection (MAEP) and the meat industry worked together toward the development of a decree, which passed at the end of 2016. This new label focuses on domestic meat, from animals that are raised in Serbia, with GMO free feed, being this a requisite increasingly important for consumers. According to the decree, applications rights for the new label should come from an Association (of producers/processors). To this end, the project has also supported the establishment of the Serbian Meat Quality Label Association, which registered in October 2016, composed by both large agribusiness companies and smaller producers. Thanks to these efforts, in May 2017 eight Serbian meat products have obtained the labeling.
The project has been carrying out the following activities:
Support to the
development and implementation of flexibility measures in food safety in the
Project Leader:Lisa Paglietti: Lisa.Paglietti@fao.org
|List of Products Awarded with Serbia Quality Label||ENG||download|
|Ministry webpage on Serbian quality label||Serbian||URL||view|
|National Forum on Flexibility||ENG||download|
|Report on study tour to Austria||ENG||download|
|New quality label to raise profile of Serbian meats||ENG||URL||view|
|TV broadcast on Serbian Quality Label||Serbian||URL||view|
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