GIs to protect Serbian uniqueness
Origin-based labels can signal quality and tradition to consumers faced with many purchasing options. Geographical indications (GIs) are the most well-known of these and can be registered for products with reputations and clear characteristics that are attributable to their place of origin. Several Serbian products are inextricably associated with the specific regions where they are grown and prepared, and an official distinction like a GI can help them find a niche on the competitive European market.
In this context, FAO and EBRD have developed a project with the aim of improving efficiency and inclusiveness of the country`s horticultural chain, facilitating public-private interactions on the development GIs. FAO and the EBRD have been working closely with the Serbian Ministry of Agriculture and Environmental Protection (MAEP) and the Intellectual Property Office (IPO) to identify horticultural value chains that would be good candidates for GIs. The three selected products are:
Bringing producers and processors together
The project has supported the groups of involved producers and processors in taking the necessary steps for GI registration. These include the development of a Code of Practice, i.e. product specifications that define the specific quality of the product and the rules for the use of the related GI; the development of a control plan and traceability system that ensure conformity of the GI product to the specifications; and the establishment of a sensory analysis committee.
Capacity building activities including trainings, study tours and workshops have been held for producer and processors, who are in parallel supported in the creation of GI associations for acquisition and management of the GI status of the three selected products. The development of a fine-tune marketing strategy for GI product promotion is another important step to guarantee the right positioning in the market and highlight the unique quality and added value of these products.
The project has been built around the following steps:1. Help producers to understand steps required for GIs in Serbia
|Buyers survey for FAO||ENG||download|
|Consumer Survey on Geographical Indication||ENG||download|
|Marketing and diversification GIs||ENG||download|
|Marketing objectives GIs||ENG||download|
|Salone del Gusto and Terra Madre Event 2014||ENG||download|
|Sensory characteristics and specificities of sour cherry||ENG||download|
|Support to More Efficient and Inclusive Agrifood Chains||ENG||download|
|Terra Madre Balkans||ENG||download|
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