Serbia: Study tour on Geographical Indications. Sharing Italian experience to promote traditional Serbian productsSerbia: Study tour on Geographical Indications. Sharing Italian experience to promote traditional Serbian products


Faced with increasing competition on the EU market and more demanding local consumers, stakeholders across the entire horticultural chain in Serbia will need to improve product quality to make a difference on both domestic and export markets. With this in mind, FAO Investment Centre and the European Bank for Reconstruction and Development (EBRD), with financing from Luxembourg, organized a study tour to Emilia Romagna, Italy, for a group of Serbian producers and processors in the horticulture sector producers’ associations and representatives from the Serbian Ministry of Agriculture and Intellectual Property Office. From 5 to 10 October 2014, participants travelled to Rome and subsequently to the Emilia Romagna region – Vignola, Cesena and Bologna – to meet with associations involved in the acquisition and management of GI status for local products, namely Vignola cherries; Amarene Brusche (sour cherry) of Modena; as well as pears, peaches and nectarines of Emilia Romagna. The study tour aimed to acquaint the participants with origin-based labelling for the development of sustainable GIs in the Serbian context. Topics covered included: the importance of the GI system for the agribusiness sector in Italy, characteristics of four interesting cases of GIs, the role and functioning of GI organizations and other producers’ associations, the economic impact of GIs and ways for utilizing the GI as a marketing tool. The project seeks to enhance the rural economy through improved backward linkages between agribusiness companies and their suppliers, and strengthen public-private interactions on the development of origin-based labels.
(i) Study Tour Documents
document title
Agenda download
Final report download
List of Participants download
Specifikacija Breskva iz Romanje download
Specifikacija Kruska iz Emilije Romanje download
Specifikacija Tresnja iz Vinjole DOOR download
Specifikacija Tresnja iz Vinjole Ministarstvo download
Specifikacija Visnje Bruske iz Modene download
Specifikacija Visnje Bruske iz Modene, modify download
Tresnja iz Vinjole, specifikacija proizvoda download
(ii) Presentations
document title
Apofruit Italia (Biondi) download
Centro Servizi Ortofrutticoli Pera IGP (Mari) download
Checkfruit (Disanti) download
Orogel (Pollini) download
Presentazione sul sistema delle GI in Italia MoA (D'Arrigo) download
Regione Emilia Romagna (Ventura) download
Study tour presentation (Vandecandelaere_Marescotti) download
(iii) Organizations visited
document title
AgriBologna, Senso Fresco view
Amarene Brusche di Modena IGP view
APOFRUIT view
Check Fruit view
Ciliegia di Vignola IGP view
Consorzio Amarene Brusche di Modena IGP view
Consorzio di Tutela IGP Pera dell' Emilia Romagna view
Cooperativa Essiccazione Frutta Montere view
Eataly Rome view
OROGEL view
Pera dell'Emilia Romagna IGP view
Pesca e Nettarina dell'Emilia Romagna IGP view
Regione Emilia-Romagna view
(iv) Press Release
document title
Setting Serbian fruit produce apart from the bunch view

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