Study tour on Quality Labels in France for Serbian meat producers - 1 to 6 June 2014Study tour on Quality Labels in France for Serbian meat producers - 1 to 6 June 2014

Improving the quality and safety of Serbian meat products is a key ingredient for gaining consumer confidence and cracking a wider market. With this in mind, FAO Investment Centre and the European Bank for Reconstruction and Development (EBRD), with financing from Luxembourg, organized a study tour to France for a group of Serbian meat producers and processors – small and large enterprises alike – and representatives from relevant associations and the Serbian Ministry of Agriculture and Environmental Protection. From 1 to 6 June 2014, participants travelled to Paris, the Pays de la Loire and Normandy regions, France, to meet with companies and institutions involved in French meat production and quality certification. The study tour aimed to acquaint participants with examples of public and private quality labels in France – such as the Label rouge – in order to enrich further discussion on the development of a Serbian label to differentiate and market high quality meat products. This capacity building activity is part of a larger project implemented under the FAO/EBRD cooperation agreement, which seeks to contribute to the development of a more efficient and inclusive meat value chain in Serbia. Participants left more prepared to develop and implement a Serbian quality label, complete with next steps including: assessing local consumer expectations, setting up a platform for a joint public-private partnership, and deciding on the detailed scope of such a label.
(i) Study Tour Documents
document title
Agenda download
Boeufs, veaux et agneaux - bilan 2012 FIL Rouge download
Certification Certipaq - Anna Bordes download
Certification Certipaq - Anna Bordes download
Filiere porc et charcuterie - bilan Sylaporc 2012 download
Label rouge - SIQO download
Label rouge - SIQO download
Les demarches de segmentation
List of Participants download
ODG Les Fermiers de Loire et Maine download
ODG Les Fermiers de Loire et Maine download
Produit de Montagne - MoA download
Produit de Montagne - MoA download
Study Tour in France on Quality Labels - Emilie Vandecandelaere download
Study Tour in France on Quality Labels - Emilie Vandecandelaere download
(ii) Organizations visited
document title
Chambre d'Agriculture de la Sarthe view
Farm "La Ferme du Mesnil" view
Farm "Porc du Cenomans" view
Fil Rouge view
Gourmandie Label view
INAO - National Institute of Origin and Quality view
IRQUA - Regional Institute of Quality view
Label Rouge view
Ministere de l'agriculture, de l'agroalimentaire et de la foret view
Slaughterhouse "Charal Bigard" view
Sylaporc view
(iii) Press Release
document title
Press release view

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