Study tour on Quality Labels in France for Serbian meat producers - 1 to 6 June 2014
Improving the quality and safety of Serbian meat products is a key ingredient for gaining consumer confidence and cracking a wider market.
With this in mind, FAO Investment Centre and the European Bank for Reconstruction and Development (EBRD), with financing from Luxembourg, organized a study tour to France for a group of Serbian meat producers and processors – small and large enterprises alike – and representatives from relevant associations and the Serbian Ministry of Agriculture and Environmental Protection.
From 1 to 6 June 2014, participants travelled to Paris, the Pays de la Loire and Normandy regions, France, to meet with companies and institutions involved in French meat production and quality certification. The study tour aimed to acquaint participants with examples of public and private quality labels in France – such as the Label rouge – in order to enrich further discussion on the development of a Serbian label to differentiate and market high quality meat products.
This capacity building activity is part of a larger project implemented under the FAO/EBRD cooperation agreement, which seeks to contribute to the development of a more efficient and inclusive meat value chain in Serbia. Participants left more prepared to develop and implement a Serbian quality label, complete with next steps including: assessing local consumer expectations, setting up a platform for a joint public-private partnership, and deciding on the detailed scope of such a label.