Serbia: Study tour on Geographical Indications. Sharing Italian experience to promote traditional Serbian products
Faced with increasing competition on the EU market and more demanding local consumers, stakeholders across the entire horticultural chain in Serbia will need to improve product quality to make a difference on both domestic and export markets.
With this in mind, FAO Investment Centre and the European Bank for Reconstruction and Development (EBRD), with financing from Luxembourg, organized a study tour to Emilia Romagna, Italy, for a group of Serbian producers and processors in the horticulture sector producers’ associations and representatives from the Serbian Ministry of Agriculture and Intellectual Property Office.
From 5 to 10 October 2014, participants travelled to Rome and subsequently to the Emilia Romagna region – Vignola, Cesena and Bologna – to meet with associations involved in the acquisition and management of GI status for local products, namely Vignola cherries; Amarene Brusche (sour cherry) of Modena; as well as pears, peaches and nectarines of Emilia Romagna.
The study tour aimed to acquaint the participants with origin-based labelling for the development of sustainable GIs in the Serbian context. Topics covered included: the importance of the GI system for the agribusiness sector in Italy, characteristics of four interesting cases of GIs, the role and functioning of GI organizations and other producers’ associations, the economic impact of GIs and ways for utilizing the GI as a marketing tool.
The project seeks to enhance the rural economy through improved backward linkages between agribusiness companies and their suppliers, and strengthen public-private interactions on the development of origin-based labels.