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Study tour on Quality Labels in France for Serbian meat producers - 1 to 6 June 2014

Improving the quality and safety of Serbian meat products is a key ingredient for gaining consumer confidence and cracking a wider market.

With this in mind, FAO Investment Centre and the European Bank for Reconstruction and Development (EBRD), with financing from Luxembourg, organized a study tour to France for a group of Serbian meat producers and processors – small and large enterprises alike – and representatives from relevant associations and the Serbian Ministry of Agriculture and Environmental Protection.

From 1 to 6 June 2014, participants travelled to Paris, the Pays de la Loire and Normandy regions, France, to meet with companies and institutions involved in French meat production and quality certification. The study tour aimed to acquaint participants with examples of public and private quality labels in France – such as the Label rouge – in order to enrich further discussion on the development of a Serbian label to differentiate and market high quality meat products.

This capacity building activity is part of a larger project implemented under the FAO/EBRD cooperation agreement, which seeks to contribute to the development of a more efficient and inclusive meat value chain in Serbia. Participants left more prepared to develop and implement a Serbian quality label, complete with next steps including: assessing local consumer expectations, setting up a platform for a joint public-private partnership, and deciding on the detailed scope of such a label.

(i) Study Tour Documents
document title language format  
Agenda ENG PDF Download
List of Participants ENG PDF Download
Certification Certipaq - Anna Bordes FRA PDF Download
Certification Certipaq - Anna Bordes SRB PDF Download
Label rouge - SIQO FRA PDF Download
ODG Les Fermiers de Loire et Maine FRA PDF Download
ODG Les Fermiers de Loire et Maine SRB PDF Download
Label rouge - SIQO SRB PDF Download
Produit de Montagne - MoA FRA PDF Download
Produit de Montagne - MoA SRB PDF Download
Study Tour in France on Quality Labels - Emilie Vandecandelaere ENG PDF Download
Study Tour in France on Quality Labels - Emilie Vandecandelaere SRB PDF Download
Boeufs, veaux et agneaux - bilan 2012 FIL Rouge FRA PDF Download
Filiere porc et charcuterie - bilan Sylaporc 2012 FRA PDF Download
Les demarches de segmentation FRA PDF Download
(ii) Organizations visited
document title language format  
Ministere de l'agriculture, de l'agroalimentaire et de la foret FRA URL Download
Sylaporc FRA URL Download
Fil Rouge FRA URL Download
INAO - National Institute of Origin and Quality FRA URL Download
Label Rouge FRA URL Download
Farm "Porc du Cenomans" FRA URL Download
Slaughterhouse "Charal Bigard" FRA URL Download
Chambre d'Agriculture de la Sarthe FRA URL Download
IRQUA - Regional Institute of Quality FRA URL Download
Gourmandie Label FRA URL Download
Farm "La Ferme du Mesnil" FRA URL Download
(iii) Press Release
document title language format  
Press release ENG URL Download
 
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